In the world of designer toys and collectible figures, few characters have achieved the cult status that Labubu now enjoys. Originally created by Hong Kong-based illustrator Kasing Lung, Labubu is a mischievous, toothy creature born from a fusion of fairytale inspiration and gothic whimsy. Since being featured prominently in a series of collectible blind boxes released by POP MART, Labubu has gone from niche to mainstream — and from playful figure to a high-demand investment item.
While the toy itself is charming and highly photogenic, Labubu’s true magic lies in its rarity mechanics, emotional storytelling, and the ecosystem built by fans around it. With hidden editions, limited releases, and viral social media content, Labubu has turned into a powerful collectible with resale value, cultural weight, and fan devotion — all of which create the perfect foundation for affiliate marketers.
But here’s the catch: Labubu doesn’t have a traditional affiliate program — at least not in the direct, brand-operated sense. So how can marketers and creators tap into this hype to earn commission through affiliate marketing? That’s where things get interesting.
Tapping into Labubu’s Popularity: The Affiliate Opportunity
As of now, POP MART or Kasing Lung’s brand does not offer an official affiliate program via their websites or a global affiliate platform like Impact, ShareASale, or CJ. However, this doesn’t mean you can’t monetize your content around Labubu.
Labubu figures are widely sold on platforms that do support affiliate programs. These include:
- Amazon (through Amazon Associates)
- eBay (via eBay Partner Network)
- AliExpress (via Awin, Admitad, or direct programs)
- Lazada / Shopee (regional programs)
In other words, even without a native Labubu affiliate program, there is a robust ecosystem of third-party marketplaces where Labubu products are sold — and these platforms can be leveraged to earn commissions.
How to Promote Labubu Products as an Affiliate: A Full Funnel Strategy
Promoting Labubu successfully involves understanding its unique fan culture and the behavior of collectors. These buyers don’t just want a toy — they want stories, rarity, and connection. Your job as an affiliate is to bridge interest with purchase intent across multiple channels.
Let’s dive deep into the best strategies and platforms you can use.
Build a Niche Content Site with SEO Power
One of the most sustainable ways to promote Labubu is by building a content-rich blog or niche affiliate site. This allows you to rank for high-intent search queries and convert organic traffic into affiliate revenue.
Suggested content ideas:
- “Top 10 Labubu Figures Every Collector Needs”
- “Where to Buy Labubu Online: Amazon, eBay, or AliExpress?”
- “Labubu Hidden Edition List & Price Guide (Updated 2025)”
- “Why Labubu Is More Popular Than Molly in 2025”
- “POP MART Blind Boxes Explained: Labubu vs Skullpanda”
SEO Keywords to target:
- buy Labubu online
- Labubu hidden edition
- Labubu blind box price
- POP MART Labubu Amazon
- Labubu figure collection guide
Use platforms like Ahrefs, Ubersuggest, or Google Search Console to refine your keywords and monitor performance. Optimize articles with on-page SEO tools like RankMath or SurferSEO.
Don’t forget to include affiliate links to Amazon, eBay, or AliExpress in your product recommendations or comparison tables.
Leverage Reddit for Organic Reach and Authenticity
Reddit is home to some of the most engaged collector communities. Subreddits like r/VinylToys, r/DesignerToys, and r/Blindbox are perfect places to share content, start discussions, and recommend products.
Best practices:
- Share personal stories: “Just pulled this hidden Labubu from my 4th blind box today!”
- Include side-by-side comparisons of figures.
- Drop affiliate links subtly in comments (where allowed) or in posts with value-first information.
- Use Reddit as a discovery and validation platform for your content ideas.
Avoid being overtly promotional. Reddit rewards transparency and community participation, so focus on authenticity.
Instagram and Pinterest: Visual Storytelling Converts
Labubu is an extremely photogenic figure. With its unique expressions, themes, and color palettes, it lends itself beautifully to aesthetic-driven platforms like Instagram and Pinterest.
Instagram Tips:
- Use hashtags like
#Labubu,#POPMART,#BlindBox,#DesignerToys - Post carousel images: “5 Favorite Labubu Designs I Own”
- Record and post unboxing Reels
- Add Amazon/eBay affiliate links in bio using Linktree or Solo.to
- Collaborate with toy photography pages or POP MART fan accounts
Pinterest Tips:
- Create boards titled “Best POP MART Characters”, “Labubu Collection”
- Upload infographic Pins: “Labubu Hidden Editions Chart 2025”
- Use SEO-friendly Pin titles and descriptions
- Link each Pin to your blog articles or product affiliate links
These platforms are top-of-funnel traffic drivers that work well when paired with mid-funnel content like your blog or YouTube.
Facebook Groups & Pages: Community + Direct Recommendations
Join active POP MART and toy collector groups on Facebook. These groups are full of engaged users who are already deep into the buying cycle. Participate meaningfully, and share your own Labubu finds or reviews.
Better yet, create your own fan page around Labubu or POP MART collecting. Post regularly:
- “Today’s Unboxing Results”
- “Price Trends for Labubu Hidden Editions”
- “Where I Bought This Labubu for $5 Less”
Use Facebook Ads to promote high-performing posts to wider audiences, especially during new product launches or blind box drops.
Quora, YouTube, and TikTok: Educate and Convert
Quora is a long-tail platform where people ask questions like:
- “Where can I buy Labubu figures?”
- “What’s the rarest POP MART blind box?”
Answer these with detail and provide links to products on Amazon or eBay.
YouTube & TikTok Strategy:
- Labubu unboxing series
- “My Hidden Labubu Pulls” compilation
- Price comparison videos
- POP MART tier lists or rarity explainers
Include affiliate links in your video descriptions or profiles. These platforms build long-term visibility and loyalty.
Paid Ads: Supercharging Your Content
Once your content proves it can convert (on Instagram, blog, Reddit, etc.), consider investing in Facebook Ads or Google Ads.
Facebook/Instagram Ad Ideas:
- Promote unboxing videos to collectors
- Retarget page viewers who clicked on links
Google Ads Keywords:
- “Buy Labubu hidden edition USA”
- “Labubu blind box Amazon”
- “POP MART rare figures for sale”
Send users to optimized landing pages or blog content embedded with affiliate links.
Final Thoughts: Why Labubu + Affiliate Marketing = Hidden Gold
Labubu isn’t just another collectible. It’s a story-rich, community-driven character that lives at the intersection of art, fandom, and scarcity. The emotional investment fans have in their collections — especially when it comes to hidden editions — is the exact kind of passion that affiliate marketers dream of tapping into.
Even without a traditional affiliate program, you can piggyback off the platforms where Labubu is sold, and use storytelling, content strategy, and community engagement to generate serious commission income.
Whether you’re building a blog, growing a social page, or answering toy questions on Reddit, there’s room to build a niche around Labubu — one blind box at a time.
Frequently Asked Questions (Affiliate Marketing & Labubu)
Q1: Do I need a website to do affiliate marketing — especially for promoting products like Labubu?
A:
Yes, having a website is highly recommended for affiliate marketing, especially if you’re planning to apply for quality affiliate programs. Many top-tier affiliate networks like Admitad, AWIN, and Impact Radius require applicants to submit a functioning website during the approval process. A professional site builds credibility, allows for SEO-driven content, and gives you full control over how you present affiliate offers.
Even if you plan to drive traffic via social media or paid ads, having a content hub or blog increases trust and long-term conversion. You can easily set up your own affiliate marketing website using WordPress, hosted on reliable cloud platforms like Cloudways, which offers fast, scalable, and secure infrastructure optimized for performance.
A well-designed website not only helps you get approved by more affiliate programs but also gives you an edge when building email lists, ranking on Google, and organizing your Labubu-related content in a user-friendly way.
Q2: How can I track ad performance and affiliate sales if I’m running paid ads (e.g., Google or Facebook) for Labubu-related affiliate links?
When you’re promoting Labubu or similar products through an affiliate program, you’re acting as an affiliate, not as the brand owner. That means you don’t have access to native sales data inside your Google Ads or Facebook Ads dashboard. You’re only driving traffic to an affiliate link, so platforms like Google or Facebook won’t automatically show how much revenue your campaign generated.
To bridge this gap, you’ll need a third-party tracking solution like Voluum, which is widely used by serious affiliate marketers. Voluum allows you to:
- Track ad spend via direct integration with ad platforms’ APIs (e.g., Google Ads, Facebook Ads)
- Track affiliate conversions and commissions via postback URLs (server-to-server tracking) from networks like Admitad, Impact, or Awin
With these two data sources combined, you can see exactly which ad campaigns, creatives, or traffic sources are generating the most profit — and which ones are wasting money.
In other words, Voluum lets you rebuild your own mini attribution dashboard, so you can optimize campaigns just as precisely as brand advertisers do — even though you’re only using affiliate links.
Q3: Can I sell Labubu-themed products on my own website? What are the legal and practical risks?
If you’re thinking about selling Labubu-themed merchandise (like phone cases, stickers, plushies, etc.), here’s the key:
✅ Do not try to sell officially trademarked Labubu figures or direct replicas — especially on mainstream platforms like Amazon, eBay, or Etsy. These platforms have strict policies and takedown mechanisms in place. Listing unlicensed products can lead to account suspension or legal issues.
That said, it’s possible to sell Labubu-inspired or Labubu-adjacent products on your own self-hosted website with significantly less risk, as long as you avoid explicit IP violations.
Here’s how to do it properly:
- Avoid Shopify: While Shopify is a user-friendly option, it’s still a SaaS platform subject to strict enforcement and takedown requests.
- Use a self-hosted setup:
- Hosting: Use platforms like Cloudways for high-performance cloud hosting
- Domain: Buy a domain from Namecheap or similar registrars
- Website builder: Use WordPress with WooCommerce for full eCommerce functionality
- Payment: Integrate with PayPal, Stripe, or even NowPayments for crypto-friendly checkout
- Product sourcing: Use AliExpress for dropshipping Labubu-related accessories — like cases, plush add-ons, stickers, or themed items.
- Just avoid selling actual Labubu figures, which are IP-protected
- Instead, look for Labubu-inspired or fan-style items that are less likely to be flagged
Thanks to modern AI tools and no-code site builders, launching a product site is now easier than ever — even for non-tech users. With the right setup, you can start accepting payments and shipping dropshipped Labubu-themed products globally in a matter of days.
